Bia Fernandes, founder of AINÁ, holding her laptop

Marketing, simplified

You're the face. We're the system.

Stop babysitting
your marketing.

Brand, content, ads, leads and the system that ties them together, so you can do the work only you can do.Brand, content, ads and leads, tied into one system.

Book a discovery call →See how it works

Bia Fernandes working at her laptop while marketing papers fall around her

Sound familiar?

You didn't start a business to run a marketing department.

Nobody's steering.

You post when you remember, boost a post when it goes quiet, and none of it connects to the next thing.You post when you remember. Nothing connects.

Everything runs through you.

The brand voice, the replies, the follow-ups, the bookings. All of it lives in your head, and your head is busy.It all lives in your head, and your head is busy.

Big-company problems, no big-company team.

The tools exist. The budget for a marketing department does not. So it all waits for 9pm.The tools exist. The team doesn't. So it waits for 9pm.

A calm corner with a plant, a closed laptop and a coffee: the work is done for the day

What changes

Your marketing keeps going. You get your evenings back.

With a system, and a person, behind it, the work keeps moving. You still approve every piece.

It keeps going. You approve.

Content goes out on schedule. You just say yes.

One voice everywhere.

Instagram, Google, email and site sound the same.

Leads don't leak.

Every enquiry gets an answer and a follow-up.

Hours back, every week.

Writing, design and scheduling leave your week.

Decisions from numbers.

A monthly report shows what really worked.

You're the face, not the bottleneck.

You show up for clients. The system does the rest.

What I do

The whole marketing job, not one piece of it.

Six things a small business needs and rarely has the team for. You take what you need, in the order your business is ready for.

Brand & Voice Foundation

How you sound, how you look, the basics of a website if you need one. Everything else is built on this.How you sound and look. Everything builds on this.

Start here · one-time

Content

Posts, reels and captions that sound like you, produced on a calendar you approve once a month.Posts and reels in your voice, approved monthly.

One-time setup or monthly

Paid Traffic

Meta ads set up, optimised weekly and reported monthly, once there is somewhere worth sending people.Meta ads, managed and reported monthly.

Monthly

Lead Generation

Opt-ins, forms and a lead magnet connected to your channels, so interest gets captured before it is lost.Forms and a lead magnet that catch interest.

Setup, optional upkeep

Sales Funnel & Strategy

The path from stranger to paying client, mapped once and refined as the business grows.The path from stranger to paying client.

Setup, optional consulting

Custom Automation

The manual work behind the scenes, removed. Usually comes up once the rest is already running.The manual work behind the scenes, removed.

Quoted per project

Bia Fernandes relaxing in an armchair with her legs up, smiling

Work with me

Everyone starts with the Foundation. Then you pick.

Not a menu of packages. One starting point, then one question:

Do you want to learn and run this yourself, or have it handled for you?

Monthly

Managed

I run it. Content produced in monthly batches, calendar approved once a month, delivered async, no standing calls.I run it. You approve once a month.

Content, ads or both, on retainer
One revision round per batch
No response in the agreed window means it goes out

For people without the tools, the time or the wish to do it themselves.

One-time

Your Content System

I build your content system, then teach you to run it. Your voice, your themes, your calendar and your design, set up in your own tools.I build your content system, then teach you to run it.

A plan for what to post and where
A guide to your voice
A calendar, a design look and a simple way to approve

For people who want to own their content and are happy to learn the tools.

Learn more

What you leave with

A clear plan for what to post about, and where
A guide to your voice, so everything sounds like you
A calendar, and a way to plan a month at a time
A design look for your posts, in your colours
A simple way to review, approve and schedule

How it works

A few hands-on working sessions with your own content. You keep everything, there is no lock-in, and I only stay involved if you ask.

Who it is for

People who want to run their own content and are happy to learn the tools.

What it is not

Not a full marketing strategy, ads or a website. If you need those, we look at them separately. And not content made for you: for that, there is Managed.

Project

Custom automation

A specific bottleneck, scoped and quoted after a technical call. Booking systems, client logins, invoice pipelines.One bottleneck, solved and handed over.

Scope, timeline and price per project
Simple workflow first, AI only where it earns it
Documentation and handoff included

Usually the second thing a client asks for, not the first.

Free Claude skill

Plan a month of posts in 30 minutes.

Answer six questions about your business. Claude hands you a planner with every post, its hook, the slides or the reel script, and a caption in your own voice.

Works with any Claude plan, including the free one
Opens in Excel, Google Sheets or Notion
A step-by-step guide, no tech skills needed

Get the free plan →

Scene created and animated with AI.

Conscious AI

I don't sell AI
for the sake of AI.

Tech is here to stay, and businesses that don't adapt fall behind, same as with the internet. Adapting doesn't mean using AI for everything.

Simple automation first. If a plain workflow solves it, no AI model gets involved. Cheaper for you, lighter on the planet.Simple automation first. No AI where a plain workflow works.

AI agents only where they earn it. Where a fixed workflow genuinely cannot do the job, and nowhere else.AI agents only where they earn it.

Upfront about the trade-off. AI isn't free, environmentally or financially. I'd rather say it than hide it in a proposal.Upfront about the trade-off. AI has a cost, and I say so.

Honest about what's ready. What the tools can't do well yet stays out of scope, and I say so on day one.Honest about what's ready. What isn't, stays out.

Better to have people who actually care about the planet shaping how AI gets used.

AINÁ comes from Tainá, a word from Tupi-Guarani, one of Brazil's indigenous language groups. It means the star that guides, the waters that nourish.

A note from the founder

Years of doing this
for big companies.
Now for people like you.

I spent most of my career inside large companies. They have the budgets, the teams and the tools, so every new wave of technology reaches them first.

Small businesses and solo founders usually get it last, if at all. That's the gap I want to close: take what I learned in there and give you the same edge, or a good part of it, without the corporate budget.

I'm not a guru. I'm a few steps ahead, figuring it out alongside you. And I'd rather work with people who were brave enough to build their own business and design their own life than with anyone else.

Client stories

Small businesses, real results.

Google review

Helping each other, so we grow together.

Worked with me? A few honest words on Google help the next person find me, and help me keep building this.

Leave a Google review

I built Daniel's website more than seven years ago. It's still live, and he told me it's what gave him authority and kept clients coming. The social media strategy we set up worked so well that he had to pause Instagram: his schedule was full.His website is still live after seven years. The social strategy filled his schedule so well he had to pause Instagram.

Daniel · Psychologist

Told in my words. Their own words are on the way.

Let's talk

Ready to stop babysitting it?

Thirty minutes, your business, no pitch deck. If a system isn't worth building for you right now, I'll say so.Thirty minutes, your business, no pitch deck.

Book a discovery call →Send an email

WhatsApp 027 338 7234 Instagram @aina.studio_bia@aina.nz